STROPCIM had the privilege of participating in the Prestige meeting organized in partnership with Cinoco in Brussels. This event was highlighted by the presence of Véronique Hombroekx, General Manager of Baron Philippe de Rothschild, a prominent figure in the wine industry.

A Career Dedicated to the Food Industry

Véronique Hombroekx has built her career in the food industry, gaining experience with major multinationals in consumer goods. Since 2018, she has been leading the Baron Philippe de Rothschild Group, a key player in Bordeaux wines.

Insights on Innovations and Industry Challenges

During this meeting, Ms. Hombroekx shared her insights on the latest innovations and current challenges in the wine sector. She highlighted the company’s innovative practices and strategies adopted to meet global market demands.

The Role of Procurement Best Practices and Supply Chain Management

Effective procurement and supply chain management are crucial for the wine industry. By adopting best practices in procurement, wine producers can ensure a steady supply of high-quality raw materials, manage costs efficiently, and build strong relationships with suppliers. This can lead to more consistent product quality and better market positioning.

Supply chain transparency and traceability are also vital. Technologies like blockchain and RFID tags can help track each bottle from vineyard to consumer, ensuring authenticity and quality

. These practices not only enhance consumer trust but also help in complying with regulatory requirements and preventing fraud.

A Unique Opportunity

For STROPCIM it was an unique opportunity to learn about the wine sector practices of a world-renowned company directly from an influential leader. Participants were able to engage with Ms. Hombroekx and benefit from her valuable advice and insights.

Join Us on Our Journey

At STROPCIM, we believe in the power of continuous improvement. Feel free to reach us by contacting Liza.B.Degroot (contact@stropcim.com)